Reasons to Update Your Website Before 2018
In the modern era, your audience’s first impression of you is based almost entirely on your website. And redesigning your website isn’t something to take lightly. It requires a great deal of thought, time and money(that maybe you don’t want to spend) but the upside is potentially enormous.
Take special note that “redesigning” does not mean you have to go and change every single one of your branding and graphic elements(unless it’s really outdated). In some cases, redesigning can just mean making functional changes to your website that’ll help your site run better and your marketing too. Your website is equally the foundation of all your online marketing efforts. So you better be sure it’s optimized and ready to convert new clients.
You might actually find out a few reasons why you shouldn’t update your website, but I’m listing below a couple of reasons that you can use to consult yourself and see if you should get those redesign plans going or not.
- You aren’t getting the results you want
Is your website visually flawless and functional? Great! But if you aren’t getting the results you want from it, it’s just useless web real estate. Your website is there to build you a customer base, and your data should show you getting closer to that goal, month by month.
If you aren’t happy with the results you have, it’s probably time to upgrade. You need to examine your site’s analytics to provide you with a clear idea of what needs to be adjusted.
- Google’s Mobile Update – In 2016 Google updated their search algorithm to rank mobile websites higher. Since that’s where most users have flocked towards to since the smartphone was invented. According to Google, 50-60% of searches are on mobile devices.
- SEO – Not getting clients? What if I tell you that you can get tons and tons of people to check out your website without even paying for any ads? That’s SEO. It stands for search engine optimization and it’s the easily the most cost-effective way of marketing your website.
The fastest way to get started on optimizing your website is by writing blog posts and trying to rank in keywords. Secondly, know that search engines favour fresh content, so make sure to keep posting new content if you want to keep ranking at the top.
- Bounce Rate – Is your bounce rate favourable? The description of a bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Almost always a high bounce rate a sign of an outdated or poorly performing site. This happens because website users arrive on the website page and either didn’t find what they were looking for as well as simply not liking the look and feel of the website.
- Lower Risk of Getting Hacked – Every year stories of websites and social media feeds getting hacked are more and more frequent. Cybersecurity flaws can happen to any website, may it be new or old but the likelihood of security flaws popping up on older websites are much greater since it relies on older, non-updated technology.
Conclusion – To conclude, the information given underlines some of the most important and common signs to look out for when judging if your website is “dated”. Even though there may be other signals that you need a website update, there should be enough here to guide you on the right path.